Out of 81 different presentations, 300 fellows, and 8 briefs, our team won 

1st Place in the 4A's MAIP pitch competition. 

As part of the 4A's MAIP Virtual Engagement Program, our team was tasked 

alongside 27 other teams to create 3 campaigns in 3 weeks. Each campaign 

was assigned by a new agency each week.

Competing against 9 other teams, our team was the only one selected 

as finalists with all three agency campaigns.

In 2020 following the death of George Floyd, a considerable amount of attention became invested into African-American communities and the countless stories of many black Americans facing racial inequality. As part of MAIP, our team felt compelled to think about a way we can help support black communities, and our answer was through an educational app called Reclaim(ED).

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We found enough reason to make this app in response to these statistics: only 8-9% of history class time is devoted to black history, and only in 5 states throughout whole U.S. is it required to teach African American history. 

In response to this lack of education about Black History we wanted to create a more interactive way of learning/exploring history and to reclaim lost opportunities to educate.  Our response was in creating an interactive, AR, geo-location based mobile app that would provide an equal opportunity for everyone to learn more about Black History.

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Especially beyond the classroom and out into the real world.